Mailing List Express is a powerful software tool in any marketing and communications arsenal. You simply write one message and send it to your whole mailing list. The program's real power, however, is in its ability to personalize your communications. You can address everyone on your list by their first name, if you so choose. Or you can include other details, such as the town or city where they live (so long as you actually have that information in your customer database). This makes for great customer and client relations - and has been shown to boost sales. Best of all, personalization is done at the click of a button - no tedious copying and pasting. It lets you fire out personalized e-mail shots to existing and prospective customers and is ideal for sending out newsletters and ezines. It's also a very powerful PR (public relations) tool - press releases can be whizzed off to the media in minutes. The program supports multi-part html messages with embedded images, combined text and html messages, and has a WYSIWYG html message editor built in. But if you prefer to use your own HTML editor, you can simply paste your work into MailList Express and it will be reproduced seamlessly (which is more than can be said for many similar bulk mailer programs).

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