Inquiry Management System is an essential tool in today's competitive market. You can classify inquiries on a number of factors like area, media, purpose of buying, income group, etc. You can send personalized mails. Track daily followups, overdue followups, lost inquiries, etc. Over and above you can prevent loss of inquiries by being able to track and act according to the system. Know the performance of your Marketing dept. Saves ample time in gathering details which eventually leads to a cut in expenses. Track media campaigns and and find out which media generates more inquiries as well as the conversion ratio of your executives and sales staff. Monitor performance of your sales team at the click of a button. Analyze and summarize collected DATA into INFORMATION. Eventually plan a better marketing mix.
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